Messages and marketing
Audiences: choose who gets a campaign
Last updated 12 October 2026
An audience is a group of clients you can use again and again, such as everyone who hasn't visited in 90 days.
An audience is a group of clients you can use again and again, such as everyone who hasn't visited in 90 days.
Built-in audiences
Go to Marketing → Audiences (1). Ready-made audiences include:
- All eligible marketing clients
- No upcoming appointment
- Lapsed 60 / 90 / 180 days
- New clients in the last 30 days
- Visited in the last 30 days
- High spenders (£500 or more spent overall)
- Birthday this month
- Membership clients
- Loyalty members
Each card (2) explains who's included.
Custom audiences
You can create your own rules based on visits, spending, services and more, then save them.
Good to know
- Saved audiences update themselves. When a scheduled campaign sends, Cobbtree checks the rules against your client list at that moment.
- Being in an audience doesn't give permission to contact someone. A client can match "Lapsed 90 days" and still be left out because they've unsubscribed.
Related: Send a campaign · Marketing consent and unsubscribes
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