Automations

About Automations

Reminders, waitlist messages and marketing the Cobbtree engine can send for you.

Create an automation

Pick a template, set timing, edit the message and choose channels.

Appointment reminders

24-hour, 2-hour and other before-appointment reminders.

About Abandoned booking

Marketing follow-up when a client stops mid-checkout.

Create an Abandoned booking reminder

Delay, minimum stage and 24-hour cooldown.

What counts as abandoned

Stages, activity time and when Cobbtree fires the trigger.

How resume links work

Resume links reopen booking. They do not hold the slot.

Why an Abandoned booking message was not sent

Consent, cooldown, stage and identity checks.

Add a Promotion to an automation

Attach a promo code variable to marketing copy.

Understand automation performance

Sent, suppressed and bookings attributed to automations.

Marketing vs transactional and consent

Which messages need marketing opt-in.

Why a message was not sent

Read the run evaluation explainer in history.

SMS unavailable

SMS appears in catalog but is off until the platform connects a provider.

No WhatsApp automations

Cobbtree does not send automation messages through WhatsApp.

No tipping thank-you automation

Post-tip thank-you messages are not shipped as an automation template.

Automation engine cutover

Legacy, dual test and automation engine modes.